SEAT auto emoción





 
 
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Altea: February / March 2005

  • Model: Altea
  • Activity: Launching Activities for the Altea (Nicosia, Limassol & Larnaca)
  • Aim: Get to know the New Altea (create interest and desire for test-drive)
  • Description: The idea was to present the new Altea to the Public in a clever way. Six cars of specific colours decorated with stickers “Test me, touch me, feel me etc” driven along the main roads of the main cities (Nicosia, Limassol & Larnaca) where female models in SEAT costumes (Jackets, T-shirts etc) were entering cafeterias and other hot spots giving to prospective customers the Altea test drive cards and small gift from the SEAT Altea dynamic line. At the same time 3 cars were parked in well known locations so that people could watch the cars closely.


    • Photo Gallery (Larnaca, February 2005)
    Photo Gallery (Limassol, March 2005)
         
    		Toledo: Launch New Model - April 2005

  • Model: Toledo
  • Activity: Raise interest, create mystery and promote new model
  • Aim: Raise interest, create mystery and promote new model.
  • Description: We try to link the TV campaign with an event in order to create interest and awareness for the Car.
    Sumo fighting contest held on a ring arena in the heart of Nicosia (Makariou Avenue in the big parking place) and also in Limassol (Next to the beach at Enaerios area). This was a once in a life experience for Cyprus. This event along with radio live-link attracted people into the place. At a specific time, the new Toledo revealed to the public in a spectacular manner (break through a huge banner). People had the chance to try their one abilities in a fighting contest in a Sumo uniform. All the participants were receiving a special Toledo back pack. This event was announced in advance with a teaser through radio, print media & outdoor advertising.
    Moreover, at the same time two cars were running within the Cities.


    • Photo Gallery (Nicosia, 9 April 2005)
    Photo Gallery (Limassol, 30 April 2005)
         
    		Ibiza: May 2005

  • Model: Ibiza
  • Activity: Promote Action Model (Ibiza 1.4 115 bhp SR (Sport Racing)
  • Aim: Invite the public to drive the car and create a “fuss”
  • Description: Testing competition at a Go-Karts Center

    Announcements through Radio & Print Media invite the public to register for a Driving Skills Competition taking place at a Go-Kart Center. The Go-Karts stage was divided into stations (We had 4 different stages like slalom, U turn, parked with cones and time limit that all the contenders had to pass) each one representing a driving skills test. Every participant had to go through all satges showing their driving skills. The fastest (time-wise) won expensive SEAT giveaway gifts (watch, sunglasses etc). Moreover, all participants were given free Ibiza Monster T-Shirts. At the end a Go-Kart racing competition follow.


    • Photo Gallery
         
    		SEAT Larnaka Opening: May 2005

  • Model: All
  • Activity: Launch Larnaka Showroom
  • Aim: Launch & promote new showroom
  • Description: We had an opening ceremony of the new SEAT showroom with the Mayor of the City and a lot of quests. The showroom atmosphere was supported with the appropriate decoration music and catering.
    The place was decorated inside and outside with SEAT banners and posters. Two girls dress with Spanish uniforms were offering gifts to the quests

    The event was announced through Radio, and leaflets.


    • Photo Gallery
         
    		SEAT Beach Party: 04-09-05

  • Model: All
  • Activity: SEAT BEACH PARTY
  • Aim: Raise brand awareness and associate SEAT with emotions and fun
  • Description: Limassol moved to the Seat vibe at a wild beach party on Sunday the 4th of September. The party took place at Goody’s beach and included energy-charged DJ sets from the DeeJay radio station team, which kept the whole beach dancing throughout the afternoon!
    Visitors had the opportunity to enjoy free ice creams and win special collectable Seat gifts competing in games such as: tug-of-war, limbo, German tag and mini soccer.
    Seat proved its authentic passion and daring character once again to an excited and fully-satisfied crowd at this successful event that defined the brand’s absolute dynamism. Visitors also had the opportunity to see the Ibiza SR, Ibiza Cubra, Altea and Toledo models up close and book an appointment for a test drive. The event was announced in advance through local radio stations


    • Photo Gallery
         
    		Leon Press Conference: 26-10-05

  • Model: NEW LEON
  • Activity: Leon Press Conference
  • Aim: Get to know the new Leon
  • Description: The press conference took place at Seat’s Showroom in Nicosia which was specially adapted with balloons, Leon flags, Leon Posters, Leon corner in order to define the new model’s intensely powerful character. Fire machines were placed around the new cars boasting the Leon’s dynamic potential. Members of the media followed a small presentation, from Mr. Charalambos Papacharalambous (SEAT Brand Manager), of the new Seat Leon and the new model was eventually unveiled. A small reception followed and invited journalists took home a press pack including a collectible Seat gift and the best possible impressions concerning the all-new Leon – Seat’s most recent model specially designed for those who truly believe in driving.


    • Photo Gallery
         
    		Leon Party: November 04-11-05

  • Model: Leon Party
  • Activity: Launch – Leon
  • Aim: Raise awareness for new model (LEON) and create fuzz in town
  • Description: Seat organized an impressive event at Sfinakia Club on Friday the 4th of November to launch the all-new Seat Leon. Leon Night at the club was filled with surprises including a mysterious enactment of the dynamic Leon television commercial, Also professional actors – models set up a gothic atmosphere and Seat dancers upped the tempo to Leon vibes. Collectible Seat gifts were given to everyone.
    Party-goers had the opportunity to meet the evening’s main attraction as the new Leon stood proudly chained outside the club surrounded by fire machines. The new model’s truly powerful character was introduced through a vibrant presence at a night exclusively dedicated to those who believe in driving.


    • Photo Gallery
         
    		Boyzstuff: November 19/20-11-05

  • Model: Ibiza SR, CUPRA, LEON SPORT
  • Activity: Boyz Stuff Exhibition
  • Aim: Introduce the SEAT Sport Cars & new Leon
  • Description: A special exhibition organize by Burn-Out Magazine with everything that had to do with mens (Boyz). Mainly cars with high performance, car accessories, clothes, car radios etc.
    SEAT participated in this exhibition by demonstrating 3 cars Ibiza SR (Sport racing), Ibiza 1.8T Cupra and the new Leon, giving the chance to people to see and close a test drive with SEAT.
    The event was for a weekend from 11:00am -11:00pm.
    More than 20,000 people (especially young people) visited this exhibition.


    • Photo Gallery